Eventually the Managing Director, who had extensive background knowledge of export marketing and international trading, set up DICAL International Trade to take advantage of the islands' unique location in the middle of the mediterranean. The unique location being Malta's position as the European Union's southernmost tip, close to North Africa, coupled with a people who understand the Arab culture thanks to a strong Arab influence on the island, including the semitic based Maltese language.
The DICAL Group was hence formed and included the establishment of other service operations like marketing and property related services.
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